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  1. Home
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  3. Prosperity Through Growth

Prosperity Through Growth

A fully costed ‘24/7 Growth Plan’ to reverse Britain's economic decline and unlock lasting prosperity.

Full report · 19 November 2025

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This book is a primer for reviving the UK economy, co-authored by some of our finest economic minds: celebrated US economist Dr Arthur B. Laffer, inventor of the Laffer curve; policy campaigner Matthew Elliott; businessman Michael Hintze; and founder of the Centre for Economics and Business Research Douglas McWilliams.

It begins by setting out the principles for ideal economic policy – the ‘North Star’ of prosperity through growth – and then applies them to the UK’s current position. The thinking takes account of the age of autocracy and AI, in which political decisions in democracies are constrained and talented and entrepreneurial people are increasingly mobile, making economic incentives even more important.

The final section of the book draws on interviews with more than thirty economic decision-makers from the worlds of business, politics and the civil service, including five Prime Ministers and nine Chancellors. The interviews give insights into the economic and political causes of low growth and provide a strategy for implementing a pro-growth agenda.

Specially commissioned research for the book shows how the UK is forecast to slide down the league table of GDP per capita over the next twenty-five years. The book argues that such a slide is not inevitable and outlines a fully costed and modelled ‘24/7 Growth Plan’.