Jonathan

I started out in the telecommunications sector when everything was moving online. I worked across several businesses in technology for the next couple of decades.

I came to Loughborough a few years ago thinking I was going into a portfolio career, stepping away from day to day business - but that's not what happened. Instead, I found myself as part of a team that started Previsico in 2019, with the blessing of my wife, who was kind enough to go along with the idea! It was funded by Innovate UK and Advantage Business Angels to start with.

The business is about predicting and preventing flood impacts, giving clients the insight to prepare, act to prevent or mitigate flood loss. It's all built around the technology we have, which was developed over two decades at Loughborough University. It uses live modelling to produce actionable forecasts which enable people and organisations to proactively mitigate flood impacts. What's great is that these forecasts are remodelled every three hours and updated using the best available weather data, so that reactions to flooding conditions can be as up to the moment as possible.

Previsico is a purpose driven company that is pursuing a societal good. We're a team of 40 here in the Advanced Technology Innovation Centre on the Loughborough University Science and Enterprise Park, but we started in the incubation hub with just three of us five years ago. We've grown so fast.

Flood defences are only going to become more of an issue, in England and across the world, as the climate changes over the next several decades. At Previsico, I feel like I'm on the cutting edge of something really important.